Logo & Brandbook ✦
Mystibrije Fusion Cuisine
Project Details
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The project consisted to create a unique restaurant. Then the goal was to create a booklet with all the specifications about the rules of the logo (brandbook). I decided a fusion cuisine. I wanted to show a modern look with the family feeling, combined with Mexican culture (Alebrijes) .
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Moodboards
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Here I demonstrated the kind of restaurant that I wanted to create. Using Alebrijes, show performances of ballet folklorico of Mexico, and also mariachi, but everything combined into a restaurant. Also I showed the target audience that are Mexicans, Mexican Americans and the Latinamerican community. I researched color palettes, and typography.
Describe your image
Describe your image
Describe your image
Describe your image
Sketches
After having the client, the target audience and the environment, was the time to create the sketches.
I wanted to show the simplicity, but uniques of the restaurant, because it was a fusion between Mexican and American food.
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Digital Drafts
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After I started creating the logo digitally and I played a little more with the design.
After getting the feedback and the votation I started working with two of the designs. Then I combined them into one, and also using them as variations of the main logo.
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Final Logo Designs
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Digital Drafts
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Then when I got the logo, I worked into the branding information to add to the booklet, and also the placement of information into the booklet.
So this one was the prefixal design for the booklet, I wanted to add the main information such the guidelines to use the logo, color palette, the typography.
But I was feeling that the photographies were not matching that good the design of the booklet, so I decided to change it.
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Final Designs
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