Bottle Packaging ✦

Fresa Strawberry Juice

Project Details

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Was to make a research of a product and create a unique design focused on it. I chose juice and combined two fruits to create a unique flavor.

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Moodboards

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Here in the moodboard I tried to represent the latin culture and also the femenine or gossip or coquette style. I search different fonts, typefaces, color palettes, bottles, imagery and patterns.

Sketches

Here I drew some sketches about the inspiration moodboard. Here I sketched the typography and also some imagery that represented the brand's name.

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Digital Drafts

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Here I had choosen three of the designs, and I started working into the digital draft color palette, imagery cutouts and typography.

So then I combined the three ideas into one and I added some girls illustrations to represent the fresa that means strawberry and also in Mexico represents a girl that is to egocentric and feminine.