Packaging ✦

Quaker Instant oatmeal

Project Details

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The project’s objective was to conduct research on a product and subsequently recreate its packaging. The primary objective was to prioritize typography over illustrations or photographs. I selected “Quaker Instant Oatmeal” as the product to research, as I believe it requires a rebranding and packaging that is both unique and unmistakable. My vision for the packaging is to evoke a vintage, Victorian-inspired aesthetic while simultaneously incorporating elements of elegance, modernity, and warmth.

Challenges

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The challenge was to combine the modern and victorian styles.
First , I encountered a challenge with gradients that I had envisioned, but they weren't working as good as I thought so I changed to a solid color palette. I found it difficult to achieve a harmonious visual effect due to the overwhelming visual complexity of the typography. So I opted to modify it to align with the design principles, which resulted in a more satisfactory outcome.

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Moodboards

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First I researched for different typefaces that represents the Victorian Style. And other modern typography to combine them for the information and the different flavors of the brand.

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Sketches

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Here is when I started sketching some ideas for the design and using some type to describe in more detail how was the design to look like.

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Digital Sketches

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Then I choose three sketches and I passed into digital, also using some of the typography to show the victorian style.

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Digital Drafts

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When I choose the one that it was more representing the style, I created the other stuff for the different sides of the box. but something wasn't working that well.

So, I replaced the color palette to something more solid and pastel colors. To represent elegancy (Victorian Style), and the information the modern. So I did some modifications after this and I had the final design for the product.