Starbucks Streaming Service ✦

Starbucks Streaming Service

Project Details

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The project description was to create a streaming site based in a brand.
I choose "Starbucks" and I created all the streaming navigation experience. I combined different ideas and perspectives from other sites to make it easier and dynamic that captures the essence of Starbucks.

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Moodboards

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First I started with the research of some other streaming services from the competitors, and looking what they were doing, their pros and cons from their streaming services design and how I could fix the problems and add the identity for the design.

Sketches

I began sketching various ideas for the streaming service, selecting the one that best reflects its brand identity. I then combined ideas from other sketches to create a final design.

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Wireframing

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So, then I starting the designing process on Figma, and also I researched the typography and the colors for Starbucks to used in the design. Here was the first wireframes that I created. It was fun but I thought that if was a lot of information at once that I can maybe change it a little bit and have some negative space for the better performance of it.

Here I modified some things and added another wireframes (search menu), here was kind of difficult because I thought the letters and the circles were not working kind of good, I thought it was saturated of information, and the icons where not reflecting the Starbucks identity at the time. So, I move back a little bit for those ones and I had created the final wireframes, that its accurate with the brand and the guidelines, also its easy to navigate through.